The UK’s business tourism sector, both domestic and inbound, has proved to be remarkably resilient with the number of event participants increasing post the economic crisis of 2008-9. With business travellers spending on average 72 per cent more than leisure travellers, this market is ignored at a destination’s peril.
To discover how important this sector could be, the NCTA commissioned independent research into The Impact of Business Events on a Coastal Destination.
Now’s your chance to find answers: What is the state of the market? What are event organisers looking for? What are the benefits of hosting a business event and how can coastal resorts add value?Access Full Article
Submit your details to gain free access to the full article now