Are you tapping into every potential target market or do you rely on repeat business?
Consider empty nesters - adult couples whose children have flown the nest but who still work are a prime target for coastal businesses. This sector accounted for 44 per cent of all visitors to the coast in 2013, a larger market than families in many destinations, and worth £2.4 billion to domestic tourism.
Furthermore, unhindered by school terms, they can boost shoulder season business.
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